We help B2B SaaS startups develop and execute winning GTM strategies.
Every B2B SaaS startup faces GTM challenges on their path to scale. And overcoming those obstacles is easier said than done.
We know because we've been in your shoes, tackling these same hurdles head-on. With decades of collective experience, our approach isn't theoretical – it's battle-tested. We've lived the startup journey, overcome its obstacles, and now we're here to guide you through yours.
From strategy to execution, we offer practical, proven approach tailored to your startup’s specific situation. Let's turn your startup's potential into market-leading performance.
Uncertainty about who to target
Inconsistent, uninspired positioning & messaging
Falling behind as competitors surge ahead
Pricing that fails to capture your value
Sales pitches that don't convert
Doubts about how to reach prospects
Low product adoption rates
We advise B2B SaaS startup leaders on GTM strategy and execution.
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Discovery call to understand your startup's current GTM & your goals
Weekly, 1-hour strategy calls to discuss GTM strategy and progress
Access to proven processes, templates, and frameworks
We lead and execute tightly-scoped, strategic GTM initiatives.
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Designed to solve a particular need, such as establishing your positioning
Defined process, deliverables, and outcomes on a specific timeline
Quick results, with projects typically lasting between two and six months
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We provide long-term product marketing support for your startup.
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Ongoing support for your startup's product marketing initiatives
Flexible scope that covers everything under the product marketing umbrella
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Scales with your needs, from 10-30 hours a week for as long as you need
Blue Manta Consulting understands what makes your product unique and works with you to develop a tailored GTM strategy that's both sophisticated and approachable.
They truly understand the deep relationship between your target audience, positioning, messaging, packaging, pricing, and everything else you need to go to market effectively.
I highly recommend working with Blue Manta Consulting.
Blue Manta Consulting’s guidance and hands-on support was pivotal in achieving our goals.
Their GTM and Product Marketing expertise enabled both quality and urgency – allowing our business to focus on Growth.
I especially appreciated their agility and ability to connect at the right level with our executive team.
Jonathan brought a lot of clarity to what I offer and helped me sort out the tricky parts of my positioning, pricing, and marketing strategy.
It was great to bounce ideas off him and I appreciate the time he took to learn my business.
Blue Manta Consulting empowers B2B SaaS startups to thrive in today's competitive landscape. Founded by Jonathan Pipek, a seasoned marketing expert with over a decade of experience, we specialize in crafting and executing winning Go-to-Market (GTM) strategies.
At Blue Manta, we work directly with startup leaders to deliver tangible results. Our team's collective experience working at innovative startups ensures we understand your challenges and opportunities. From defining your ICP, to introducing new positioning, to overhauling your pricing strategy, we've got you covered.
Whether you're in the U.S. or Europe, we're here to be your strategic GTM partner. Let's partner to accelerate growth and maximize your market potential.
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